{"id":10,"date":"2021-01-07T10:04:30","date_gmt":"2021-01-07T15:04:30","guid":{"rendered":"http:\/\/tiac-hub.test\/?post_type=resource&#038;p=10"},"modified":"2021-05-12T12:34:46","modified_gmt":"2021-05-12T16:34:46","slug":"winter-shoulder-season-national-toolkit","status":"publish","type":"resource","link":"https:\/\/ecehub.alphabetcreative.com\/en\/resource\/winter-shoulder-season-national-toolkit\/","title":{"rendered":"Developing Winter and Shoulder Season Tourism"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Embracing Canada&#8217;s Winter and Shoulder Season<\/h2>\n\n\n\n<p>Use this industry-expert developed toolkit to help you imagine new possibilities for your tourism experience. Re-envision how you can uncover the untapped possibilities of broadening the shoulders of your tourism season with valuable insights, worksheets, tips and strategies.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"custom-gute my-64\">\n  <div class=\"bg-lighter text-black p-40\">\n\n    \n    \n        <div class=\"formatted-copy\">\n      <p>Because after all, this beautiful country we call home is not just about the summer. There\u2019s an incredible wealth of experiences just waiting to be discovered. So, what are you waiting for\u2026 let\u2019s do it!<\/p>\n    <\/div>\n    \n    <div class=\"mt-40 mb-16\">\n    <a class=\"group relative transition-colors duration-200 text-12 xs:text-14 sm:text-16 font-semibold py-14 text-left pl-20 pr-50 inline-block bg-blue-light border-2 border-blue-light text-white hover:border-purple hover:bg-purple hover:text-white\" href=\"https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf\" target=\"_blank\">\n  Download the Full Toolkit<span class=\"absolute top-1\/2 -mt-12 right-18\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M5,20H19V18H5M19,9H15V3H9V9H5L12,16L19,9Z\"\/><\/svg><\/span><\/a>    <\/div>\n\n      <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator bg-blue-light\"\/>\n\n\n\n<div class=\"custom-gute custom-gute-modules my-64\">\n  \n  <div class=\"formatted-copy mb-40\">\n    <h2 id=\"modules\" data-toc>Modules<\/h2>\n    <p>Click any Module title to jump straight into the National Toolkit for Developing Winter and Shoulder Season Tourism.<\/p>\n  <\/div>\n\n  <div class=\"grid md:grid-cols-2 gap-20\">\n\n      <a target=\"_blank\" href=\"https:\/\/ecehub.tiac-aitc.ca\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf#page=6\" class=\"group overflow-hidden md:min-h-300 relative bg-purple p-32 pb-150 transition-colors duration-300 hover:bg-blue-light\">\n    <span class=\"absolute -bottom-16 md:-bottom-28 lg:-bottom-32 left-16 font-heading font-extrabold text-70 tracking-tight leading-none md:text-80 lg:text-160 text-blue-light transition-colors duration-300 group-hover:text-purple\">01<\/span>\n    <h3 class=\"font-heading font-bold text-28 text-white\">The Current Landscape: Adjusting to a New Reality<\/h3>\n    <span class=\"absolute block right-16 bottom-20 w-80 h-80 text-white\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"80\" height=\"80\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z\"\/><\/svg><\/span>\n  <\/a>\n      <a target=\"_blank\" href=\"https:\/\/ecehub.tiac-aitc.ca\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf#page=24\" class=\"group overflow-hidden md:min-h-300 relative bg-green p-32 pb-150 transition-colors duration-300 hover:bg-green-light\">\n    <span class=\"absolute -bottom-16 md:-bottom-28 lg:-bottom-32 left-16 font-heading font-extrabold text-70 tracking-tight leading-none md:text-80 lg:text-160 text-green-light transition-colors duration-300 group-hover:text-green\">02<\/span>\n    <h3 class=\"font-heading font-bold text-28 text-white\">Seasonality: Problem or Opportunity?<\/h3>\n    <span class=\"absolute block right-16 bottom-20 w-80 h-80 text-white\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"80\" height=\"80\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z\"\/><\/svg><\/span>\n  <\/a>\n      <a target=\"_blank\" href=\"https:\/\/ecehub.tiac-aitc.ca\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf#page=42\" class=\"group overflow-hidden md:min-h-300 relative bg-blue p-32 pb-150 transition-colors duration-300 hover:bg-pink\">\n    <span class=\"absolute -bottom-16 md:-bottom-28 lg:-bottom-32 left-16 font-heading font-extrabold text-70 tracking-tight leading-none md:text-80 lg:text-160 text-pink transition-colors duration-300 group-hover:text-blue\">03<\/span>\n    <h3 class=\"font-heading font-bold text-28 text-white\">The Situation in Canada: Trends, Insights &#038; Analysis<\/h3>\n    <span class=\"absolute block right-16 bottom-20 w-80 h-80 text-white\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"80\" height=\"80\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z\"\/><\/svg><\/span>\n  <\/a>\n      <a target=\"_blank\" href=\"https:\/\/ecehub.tiac-aitc.ca\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf#page=53\" class=\"group overflow-hidden md:min-h-300 relative bg-purple p-32 pb-150 transition-colors duration-300 hover:bg-blue-light\">\n    <span class=\"absolute -bottom-16 md:-bottom-28 lg:-bottom-32 left-16 font-heading font-extrabold text-70 tracking-tight leading-none md:text-80 lg:text-160 text-blue-light transition-colors duration-300 group-hover:text-purple\">04<\/span>\n    <h3 class=\"font-heading font-bold text-28 text-white\">Winter and Shoulder Season Destination Strategy: A 3-Phase Process<\/h3>\n    <span class=\"absolute block right-16 bottom-20 w-80 h-80 text-white\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"80\" height=\"80\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z\"\/><\/svg><\/span>\n  <\/a>\n      <a target=\"_blank\" href=\"https:\/\/ecehub.tiac-aitc.ca\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf#page=100\" class=\"group overflow-hidden md:min-h-300 relative bg-green p-32 pb-150 transition-colors duration-300 hover:bg-green-light\">\n    <span class=\"absolute -bottom-16 md:-bottom-28 lg:-bottom-32 left-16 font-heading font-extrabold text-70 tracking-tight leading-none md:text-80 lg:text-160 text-green-light transition-colors duration-300 group-hover:text-green\">05<\/span>\n    <h3 class=\"font-heading font-bold text-28 text-white\"> Supporting Winter and Shoulder Season Tourism: Tips for Operators<\/h3>\n    <span class=\"absolute block right-16 bottom-20 w-80 h-80 text-white\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"80\" height=\"80\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z\"\/><\/svg><\/span>\n  <\/a>\n  \n  <\/div>\n\n<\/div>\n\n\n<hr class=\"wp-block-separator bg-blue-light\"\/>\n\n\n\n<div class=\"custom-gute my-64\">\n  \n  <div class=\"formatted-copy mb-40\">\n    <h2 id=\"case-studies\" data-toc>Case Studies<\/h2>\n    \n    <div class=\"md:flex md:items-center\">\n    \n            <div class=\"md:w-8\/12 md:mr-24\"><p>Click on any location to below to explore examples from around the world and here in Canada for building successful winter and shoulder season tourism opportunities. Find these and other important insights in the National Toolkit for Developing Winter and Shoulder Season Tourism.<\/p>\n<\/div>\n      \n            <div class=\"mt-24 md:mt-0 md:text-right flex-grow\">\n      <a class=\"group relative transition-colors duration-200 text-12 xs:text-14 sm:text-16 font-semibold py-14 text-left pl-20 pr-50 inline-block bg-blue-light border-2 border-blue-light text-white hover:border-purple hover:bg-purple hover:text-white\" href=\"https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf\" target=\"_blank\">\n  Download the Full Toolkit<span class=\"absolute top-1\/2 -mt-12 right-18\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M5,20H19V18H5M19,9H15V3H9V9H5L12,16L19,9Z\"\/><\/svg><\/span><\/a>      <\/div>\n          <\/div>\n  <\/div>\n\n  <div class=\"space-y-20\">\n    <div class=\"bg-lighter\">\n    <button aria-expanded=\"false\" class=\"js-accordion-toggle group block w-full text-left p-40 px-80 lg:px-100 relative focus:outline-none transition-colors duration-300 text-white bg-dark hover:bg-blue-light\">\n      <span class=\"absolute block left-24 top-1\/2 -mt-16 w-40 h-40 lg:left-40\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"32\" height=\"32\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M16.36,14C16.44,13.34 16.5,12.68 16.5,12C16.5,11.32 16.44,10.66 16.36,10H19.74C19.9,10.64 20,11.31 20,12C20,12.69 19.9,13.36 19.74,14M14.59,19.56C15.19,18.45 15.65,17.25 15.97,16H18.92C17.96,17.65 16.43,18.93 14.59,19.56M14.34,14H9.66C9.56,13.34 9.5,12.68 9.5,12C9.5,11.32 9.56,10.65 9.66,10H14.34C14.43,10.65 14.5,11.32 14.5,12C14.5,12.68 14.43,13.34 14.34,14M12,19.96C11.17,18.76 10.5,17.43 10.09,16H13.91C13.5,17.43 12.83,18.76 12,19.96M8,8H5.08C6.03,6.34 7.57,5.06 9.4,4.44C8.8,5.55 8.35,6.75 8,8M5.08,16H8C8.35,17.25 8.8,18.45 9.4,19.56C7.57,18.93 6.03,17.65 5.08,16M4.26,14C4.1,13.36 4,12.69 4,12C4,11.31 4.1,10.64 4.26,10H7.64C7.56,10.66 7.5,11.32 7.5,12C7.5,12.68 7.56,13.34 7.64,14M12,4.03C12.83,5.23 13.5,6.57 13.91,8H10.09C10.5,6.57 11.17,5.23 12,4.03M18.92,8H15.97C15.65,6.75 15.19,5.55 14.59,4.44C16.43,5.07 17.96,6.34 18.92,8M12,2C6.47,2 2,6.5 2,12A10,10 0 0,0 12,22A10,10 0 0,0 22,12A10,10 0 0,0 12,2Z\"\/><\/svg><\/span>\n      <span class=\"font-extrabold text-20 md:text-28 lg:pl-8\">Iceland<\/span>\n      <span class=\"js-accordion-arrow absolute block right-20 top-1\/2 -mt-32 w-64 h-64\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"64\" height=\"64\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M7.41,8.58L12,13.17L16.59,8.58L18,10L12,16L6,10L7.41,8.58Z\"\/><\/svg><\/span>\n    <\/button>\n    <div class=\"js-accordion-content hidden\" aria-hidden=\"true\">\n      \n            <div class=\"w-full h-400 bg-cover bg-center\" style=\"background-image:url('https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/01\/Iceland-scaled-e1616683313311.jpg');\"><\/div>\n      \n      <div class=\"flex flex-wrap p-32 pt-50 lg:p-50 lg:pb-10\">\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Overview<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>Iceland, a Nordic island nation, is a popular destination known for its stunning volcanoes, hot springs and lava fields, massive glaciers, and national parks. Before the government\u2019s influential tourism program, the three-month summer season from June through August was considered the peak profit opportunity for local businesses. <\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Approach<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>Back in 2012, Iceland introduced its Tourist Site Protection Fund, to be partly financed via income from an accommodations tax. Its purpose was to propel the development of new attractions that would capture visitors while relieving some of the pressure from existing popular spots and better protecting its precious nature sites. Iceland\u2019s marketing efforts also homed in on responsible traveller behaviour, safety, multi-seasonal offerings instead of just summer, and looked to drive visitation towards lesser-known areas of the island.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Results<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>In recent years, tourism has grown. The program has created a balance between summer visitor volume and newer, off-season visitation. Back in 2010, a total of 488,000 international visitors arrived in Iceland. Skipping ahead to 2017, after the funding and marketing pivots, this number had grown to 2.2 million. As of 2018, the total population was 356,991, and a record breaking 2.3 million tourists visited Iceland. <\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n    <div class=\"bg-lighter\">\n    <button aria-expanded=\"false\" class=\"js-accordion-toggle group block w-full text-left p-40 px-80 lg:px-100 relative focus:outline-none transition-colors duration-300 text-white bg-dark hover:bg-blue-light\">\n      <span class=\"absolute block left-24 top-1\/2 -mt-16 w-40 h-40 lg:left-40\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"32\" height=\"32\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M16.36,14C16.44,13.34 16.5,12.68 16.5,12C16.5,11.32 16.44,10.66 16.36,10H19.74C19.9,10.64 20,11.31 20,12C20,12.69 19.9,13.36 19.74,14M14.59,19.56C15.19,18.45 15.65,17.25 15.97,16H18.92C17.96,17.65 16.43,18.93 14.59,19.56M14.34,14H9.66C9.56,13.34 9.5,12.68 9.5,12C9.5,11.32 9.56,10.65 9.66,10H14.34C14.43,10.65 14.5,11.32 14.5,12C14.5,12.68 14.43,13.34 14.34,14M12,19.96C11.17,18.76 10.5,17.43 10.09,16H13.91C13.5,17.43 12.83,18.76 12,19.96M8,8H5.08C6.03,6.34 7.57,5.06 9.4,4.44C8.8,5.55 8.35,6.75 8,8M5.08,16H8C8.35,17.25 8.8,18.45 9.4,19.56C7.57,18.93 6.03,17.65 5.08,16M4.26,14C4.1,13.36 4,12.69 4,12C4,11.31 4.1,10.64 4.26,10H7.64C7.56,10.66 7.5,11.32 7.5,12C7.5,12.68 7.56,13.34 7.64,14M12,4.03C12.83,5.23 13.5,6.57 13.91,8H10.09C10.5,6.57 11.17,5.23 12,4.03M18.92,8H15.97C15.65,6.75 15.19,5.55 14.59,4.44C16.43,5.07 17.96,6.34 18.92,8M12,2C6.47,2 2,6.5 2,12A10,10 0 0,0 12,22A10,10 0 0,0 22,12A10,10 0 0,0 12,2Z\"\/><\/svg><\/span>\n      <span class=\"font-extrabold text-20 md:text-28 lg:pl-8\">South Africa<\/span>\n      <span class=\"js-accordion-arrow absolute block right-20 top-1\/2 -mt-32 w-64 h-64\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"64\" height=\"64\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M7.41,8.58L12,13.17L16.59,8.58L18,10L12,16L6,10L7.41,8.58Z\"\/><\/svg><\/span>\n    <\/button>\n    <div class=\"js-accordion-content hidden\" aria-hidden=\"true\">\n      \n            <div class=\"w-full h-400 bg-cover bg-center\" style=\"background-image:url('https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/01\/South-Africe-scaled-e1616682842304.jpg');\"><\/div>\n      \n      <div class=\"flex flex-wrap p-32 pt-50 lg:p-50 lg:pb-10\">\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Overview<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>South Africa is vast and diverse, with seasonal climates that greatly contrast across its regions. Cape Town and the Western Cape are known for hot and dry summer months, and wintertime rainfall from June until August. Meanwhile, the rest of the country including the highly popular Kruger National Park area has heavy storm showers in summer, followed by a dry winter season from May through October.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Approach<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>The country\u2019s tourism marketing aimed to promote appealing, \u2018anytime of year\u2019 travel offerings by diversifying the destination messaging to follow the warm weather. While Cape Town is one of South Africa\u2019s most popular tourist and city break spots, it may not hold the same appeal in winter. Meanwhile it is prime season for promoting safari trips to Kruger, Madikwe, Pilanesberg, and KwaZulu-Natal as animals venture out to find water and the land\u2019s bush is lighter, making exotic game-spotting holidays optimal.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Results<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>South Africa\u2019s example of marketing multiple destinations, based on the timings of the varying regional warm seasons, makes a case for the benefits of diversification. Their approach has resulted in numerous \u2018peak\u2019 seasons for the country\u2019s tourism industry, with these different seasons each catering to a unique traveller audience.<\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n    <div class=\"bg-lighter\">\n    <button aria-expanded=\"false\" class=\"js-accordion-toggle group block w-full text-left p-40 px-80 lg:px-100 relative focus:outline-none transition-colors duration-300 text-white bg-dark hover:bg-blue-light\">\n      <span class=\"absolute block left-24 top-1\/2 -mt-16 w-40 h-40 lg:left-40\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"32\" height=\"32\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M21.79,13L16,16L17,18L13,17.25V21H11V17.25L7,18L8,16L2.21,13L3.21,11.27L1.61,8L5.21,7.77L6.21,6L9.63,9.9L8,5H10L12,2L14,5H16L14.37,9.9L17.79,6L18.79,7.73L22.39,7.96L20.79,11.19L21.79,13Z\"\/><\/svg><\/span>\n      <span class=\"font-extrabold text-20 md:text-28 lg:pl-8\">Yukon<\/span>\n      <span class=\"js-accordion-arrow absolute block right-20 top-1\/2 -mt-32 w-64 h-64\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"64\" height=\"64\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M7.41,8.58L12,13.17L16.59,8.58L18,10L12,16L6,10L7.41,8.58Z\"\/><\/svg><\/span>\n    <\/button>\n    <div class=\"js-accordion-content hidden\" aria-hidden=\"true\">\n      \n            <div class=\"w-full h-400 bg-cover bg-center\" style=\"background-image:url('https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/01\/Yukon-scaled.jpg');\"><\/div>\n      \n      <div class=\"flex flex-wrap p-32 pt-50 lg:p-50 lg:pb-10\">\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Overview<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>The Yukon is home to Canada\u2019s highest peak, mountainous terrain, vibrantly coloured lakes and much more. It\u2019s also made some of the country\u2019s most significant commitments towards increasing winter and shoulder tourism.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Approach<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>The territory\u2019s Tourism Development Strategy Action plan prioritized its need for year-round travellers, with the goal of \u201chighlighting the unique assets that differentiate the destination from others\u201d and maximizing available capacity during colder periods. From this came a series of supporting festivals, sports activities, special events, conferences and cultural attractions entirely focused around the winter and shoulder season months.<\/p>\n<p>A 2017 summit that gathered over 100 attendees from 10 Yukon communities to discuss tourism trends and challenges highlighted accessibility as another key area needing a boost. In response to this feedback, several key improvements were enacted including a strategic airline partnership, local signage repair, and easier entry and infrastructure for backcountry trails, lakes, and rivers. <\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Results<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>The Yukon\u2019s program has created some positive results. From 2013 through 2019, their winter tourism saw strong development, including 22% growth in air arrivals (a 15,500 traveller increase at Erik Nielson Whitehorse International Airport), 21% more international overnight visitors, 13% higher retail sales, and a visitor increase of 6,800 at international border crossings into Yukon.<\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n    <div class=\"bg-lighter\">\n    <button aria-expanded=\"false\" class=\"js-accordion-toggle group block w-full text-left p-40 px-80 lg:px-100 relative focus:outline-none transition-colors duration-300 text-white bg-dark hover:bg-blue-light\">\n      <span class=\"absolute block left-24 top-1\/2 -mt-16 w-40 h-40 lg:left-40\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"32\" height=\"32\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M21.79,13L16,16L17,18L13,17.25V21H11V17.25L7,18L8,16L2.21,13L3.21,11.27L1.61,8L5.21,7.77L6.21,6L9.63,9.9L8,5H10L12,2L14,5H16L14.37,9.9L17.79,6L18.79,7.73L22.39,7.96L20.79,11.19L21.79,13Z\"\/><\/svg><\/span>\n      <span class=\"font-extrabold text-20 md:text-28 lg:pl-8\">Tofino, BC<\/span>\n      <span class=\"js-accordion-arrow absolute block right-20 top-1\/2 -mt-32 w-64 h-64\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"64\" height=\"64\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M7.41,8.58L12,13.17L16.59,8.58L18,10L12,16L6,10L7.41,8.58Z\"\/><\/svg><\/span>\n    <\/button>\n    <div class=\"js-accordion-content hidden\" aria-hidden=\"true\">\n      \n            <div class=\"w-full h-400 bg-cover bg-center\" style=\"background-image:url('https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/01\/Tofino-website-e1616683345142.jpg');\"><\/div>\n      \n      <div class=\"flex flex-wrap p-32 pt-50 lg:p-50 lg:pb-10\">\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Overview<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>Tofino, located on the western coast of Vancouver Island in British Columbia, is a small village of 1,875 residents. It sits on traditional territory of the Tla-o-qui-aht First Nation within the Clayoquot Sound UNESCO Biosphere Region. It has long been a popular travel destination for surfing and other water sports during the warm summer months. <\/p>\n<p>Between October and early March (formerly thought of as their \u2018bad season\u2019), the area is too cold for those visitors, and it sees highly turbulent weather passing through.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Approach<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>With an average of 10-15 powerful storms taking place each year, Tofino successfully stimulated their winter and shoulder season tourism by building a brand around these natural spectacles. The events are particularly thrilling for \u2018storm-chasing\u2019 tourists, as they move in from across the Pacific with no landmasses to disrupt their force until they reach the shore.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Results<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>Today, Tofino village sees about 1 million visitors annually. The local hotel and accommodation businesses have greatly benefitted from this push, especially those with coastal views, as storm watching is mainly an indoor activity and thus creates an audience for them to engage with.<\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n    <div class=\"bg-lighter\">\n    <button aria-expanded=\"false\" class=\"js-accordion-toggle group block w-full text-left p-40 px-80 lg:px-100 relative focus:outline-none transition-colors duration-300 text-white bg-dark hover:bg-blue-light\">\n      <span class=\"absolute block left-24 top-1\/2 -mt-16 w-40 h-40 lg:left-40\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"32\" height=\"32\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M21.79,13L16,16L17,18L13,17.25V21H11V17.25L7,18L8,16L2.21,13L3.21,11.27L1.61,8L5.21,7.77L6.21,6L9.63,9.9L8,5H10L12,2L14,5H16L14.37,9.9L17.79,6L18.79,7.73L22.39,7.96L20.79,11.19L21.79,13Z\"\/><\/svg><\/span>\n      <span class=\"font-extrabold text-20 md:text-28 lg:pl-8\">Churchill, MB<\/span>\n      <span class=\"js-accordion-arrow absolute block right-20 top-1\/2 -mt-32 w-64 h-64\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"64\" height=\"64\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M7.41,8.58L12,13.17L16.59,8.58L18,10L12,16L6,10L7.41,8.58Z\"\/><\/svg><\/span>\n    <\/button>\n    <div class=\"js-accordion-content hidden\" aria-hidden=\"true\">\n      \n            <div class=\"w-full h-400 bg-cover bg-center\" style=\"background-image:url('https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/01\/Churchill-website.jpg');\"><\/div>\n      \n      <div class=\"flex flex-wrap p-32 pt-50 lg:p-50 lg:pb-10\">\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Overview<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>Churchill is a remote town on Hudson Bay, in the far north of Manitoba, which is only accessible by air or by rail. With potential visitors being so reliant on just two methods of travel, maintaining tourism can be challenging. For example, in 2017, a severe 57-hour blizzard caused so much damage to the railway that the community was isolated for 18 months.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Approach<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>Churchill\u2019s main visitor draw is their wintry northern lights and local wildlife. In the summer, tourists arrive to water paddle and view the hundreds of resident belugas. Later in fall, their famous polar bear population appears. An estimated 10,000 people per year visit the brief 5-6 week long \u2018bear season,\u2019 which is sometimes referred to as an example of \u2018last chance tourism.\u2019<\/p>\n<p>When the 2017 railway breakdown occurred, a group of local First Nations and industry leaders aligned together as the Arctic Gateway Group to purchase the damaged track along with the town\u2019s port. Later in 2018, the railway path to Churchill was able to reopen, and a funding plan was also announced to support further renovations for the port.<\/p>\n        <\/div>\n        <div class=\"w-200 pb-40\">\n          <h3 class=\"font-heading font-bold text-20\">Results<\/h3>\n        <\/div>\n        <div class=\"flex-grow pb-40 formatted-copy\">\n          <p>Each year, 530,000 people travel to Northern Manitoba, generating over $115,000 million in revenue, according to Travel Manitoba. While the renovations no doubt have enabled tourism success, some local owners continue to worry the increased access to Churchill poses potential risks to the town\u2019s very identity and its authenticity as a destination. <\/p>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n    <\/div>\n\n<\/div>\n\n\n<div class=\"custom-gute my-64\">\n  <div class=\"bg-lighter text-black p-40\">\n\n        <h2  id=\"download-the-full-toolkit\" data-toc class=\"font-heading font-bold text-30 md:text-40 md:-mt-8 mb-20\">Download the Full Toolkit<\/h2>\n    \n        <div class=\"md:flex md:items-center\">\n    \n        <div class=\"formatted-copy md:mr-64 md:w-1\/2 lg:w-7\/12 xl:w-8\/12\">\n      <p>Our industry experts have developed a toolkit offering valuable insights, worksheets, tips, tools and strategies to help you take advantage of previously untapped tourism opportunities. Download the toolkit today and let\u2019s turn your great ideas into action!<\/p>\n    <\/div>\n    \n    <div class=\"mt-40 md:mt-16 md:flex-grow md:text-right mb-16\">\n    <a class=\"group relative transition-colors duration-200 text-12 xs:text-14 sm:text-16 font-semibold py-14 text-left pl-20 pr-50 inline-block bg-blue-light border-2 border-blue-light text-white hover:border-purple hover:bg-purple hover:text-white\" href=\"https:\/\/ecehub.alphabetcreative.com\/wp-content\/uploads\/2021\/05\/TIAC_Toolkit_Developing-Winter-and-Shoulder-Season-Tourism_ENG.pdf\" target=\"_blank\">\n  Download the Full Toolkit<span class=\"absolute top-1\/2 -mt-12 right-18\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" role=\"img\" focusable=\"false\"><path fill=\"none\" d=\"M0 0h24v24H0z\" \/><path fill=\"currentColor\" d=\"M5,20H19V18H5M19,9H15V3H9V9H5L12,16L19,9Z\"\/><\/svg><\/span><\/a>    <\/div>\n\n        <\/div>\n      <\/div>\n<\/div>\n\n","protected":false},"featured_media":257,"menu_order":999,"template":"","categories":[6],"resource-type":[4],"class_list":["post-10","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-winter-shoulder-season","resource-type-toolkit"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecehub.alphabetcreative.com\/en\/wp-json\/wp\/v2\/resource\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecehub.alphabetcreative.com\/en\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/ecehub.alphabetcreative.com\/en\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecehub.alphabetcreative.com\/en\/wp-json\/wp\/v2\/media\/257"}],"wp:attachment":[{"href":"https:\/\/ecehub.alphabetcreative.com\/en\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecehub.alphabetcreative.com\/en\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/ecehub.alphabetcreative.com\/en\/wp-json\/wp\/v2\/resource-type?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}